Senior Product Designer, Ascend Group | Fin tech Industry (Sep 2022 - Present)
 

• Boosted monthly active users in successful money wallet transactions by 38.21% by improving the user interface and experience through visual design, graphics, and interactions.

• Led weekly development meetings for payment features in a financial application in Asia Pacific, collaborating with product owners and business teams to continuously enhance the product, resulting in improved user engagement and alignment with business objectives.

• Supported design management and operations on a weekly basis to enhance the design system and streamline research operations, ensuring ongoing improvements in efficiency and quality.

Digital Interface Designer, SCG | Multiple industry (Sep 2021 - Mar 2022)

• Increased App Store rating to 4 stars for an e-commerce app by enhancing the shopping experience through website conversion, sitemap analysis, and design system creation.

• Led B2B and B2C projects in sprints, including designing and developing a hiring website that increased user engagement and job applications, by collaborating effectively with cross-functional teams to ensure alignment on goals, timelines, and constraints.

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UI/UX Designer, Lotus’s | Insurance industry (Jul 2019 - Aug 2021)

• Successfully boosted user engagement on the insurance website by 50%, increasing the time users spend on the platform during their visits. Longer sessions on the information page consistently signaled higher engagement levels. Achieved this through conducting user interviews and implementing product enhancements.

• Increased Daily Active Users by 35%, demonstrating enhanced user engagement and interaction with the platform, leading to collaboration on innovative marketing campaigns for financial apps.

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UI/UX Designer, Srichand | Beauty industry (Feb 2018 - Jun 2019)

• Achieved 30% revenue growth goal with $3000 revenue attainment on a responsive e-commerce site through optimized checkout processes derived from usability testing.

• Led bi-monthly stakeholder workshops to educate on the value of UI/UX design and its role in product success, resulting in 100% stakeholder buy-in and improved collaboration.

• Designed engaging, on-brand graphic banners and elements for a website every two weeks, using A/B testing to measure effectiveness.

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Founder & Visual Brand Strategist, Himm shoes | Fashion industry (April 2020 - Present)

• Increased social media followers by 100% by conceptualizing and creating engaging digital media content that incorporates trending topics and industry trends, enhancing the platform's mood and tone and resulting in increased user engagement.

• Developed brand identity, strong concept, persona, logo, packaging, and graphic materials, ensuring a cohesive brand image.

• Developed engaging short-form video concepts, moods, and tones for social media platforms, tailored to each platform's audience and target market (Facebook, Instagram, TikTok).