Himm shoes fashion collection
Himm Shoes, est. 2021, epitomizes timeless style. Crafted by expert artisans, our men's leather sandals offer comfort, durability, and a blend of classic and contemporary design. Elevate your style with classic elegance and modern sophistication—the choice of fashion-forward men.
My role: Founder & Visual Brand Strategist
Task: Branding, Graphic designs, Facebook advertising
Project year: 2021-Present
Made with: Illustration, photoshop, Facebook and instagram advertising tools
Overview
My vision was to create men's leather sandals entirely from scratch. I built each design element from the ground up. Today, I've achieved substantial growth, with a thriving online community of 10,000 followers and expanded into two department store retail locations.
Logo
This is our final logo design, achieved through an iterative process. It conveys masculine strength with bold typography, strong lines, and subtle curves, while integrating the craftsman to represent our brand's essence and values.
Product Sketch
I draw inspiration from classic design elements, such as the cross-leather pattern on the shoe's sole, aligning it with the foot's structure. It begins with initial sketches and concepts, evolving into detailed illustrations as I delve deeper into the design, helping me visualize and refine the concept effectively.
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Smart Casual
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Timeless Elegance
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Attention to Detail
Final product
Here is the final product. I've selected the black and whiskey colors to embody a classic and seamless style that effortlessly complements your everyday look, particularly with dark-toned clothing.
Colour chart
Our brand identity primarily features black, white, and brown, chosen to represent our brand's essence. We also incorporate lighter shades and tones for versatility and visual appeal across our artwork, ensuring a consistent brand identity.
Packaging design
I created a handle bag for our offline store, enabling customers to conveniently carry our packaging and promote our brand. The design features our tagline, brand story, and a prominent logo on both the front and back for maximum visibility.
Photoshoot
I've conceptualized model photoshoots and product shots, ensuring they align with the brand's desired look, mood, and tone.
Graphic Artwork Content
I will begin promoting our product on the Facebook platform using a social media template. The content will feature a captivating message to introduce users to our product. I'll employ creative text design and color tones to make it visually engaging.
Advertising methods
For our advertising method, I start by analyzing audience information and then utilize the Ads Manager on Facebook and Instagram. Each day, I employ a variety of strategies when creating ad campaigns. This includes setting specific objectives, defining campaign budgets, customizing target audiences, and choosing ad placements. This comprehensive approach ensures that our ads consistently reach our users on a daily basis.
Our followers
Since our brand's launch in 2021, we've amassed a high-quality following, with nearly 8,000 followers on Facebook, 1,600 on Instagram, and we're in the process of expanding to TikTok. Additionally, we have a presence on various other shopping platforms.
Reel Highlights
Here is my creatively crafted short video designed to enhance user engagement. The concept aims to make the video enjoyable and casual, ensuring an engaging experience for viewers.
Products Catalog
I've created this template for our exhibition booth product catalog on iPads. Our target audience, mainly mature individuals, prefers detailed visuals. To cater to their preferences, I've designed the template with a combination of product pack shots and close-up images of models wearing the products. This approach offers a clear and engaging representation, aligning with our audience's preferences and enhancing the appeal of our offerings.
Print art
I have experience in creating print art for exhibition booths and department stores. The layout of the print art is carefully tailored to the specific purpose and location. The positioning of the artwork is strategically determined to align with customer eye tracking, ensuring that it effectively captures their attention and engagement.
Our shop
"Our shop is located at Siam Discovery department store in Bangkok, and we are a part of a famous men's brand in Thailand.
Our purpose is to increase customer trust by allowing them to see and try out the real products in our shop. Additionally, being located in the department store allows us to promote our products to new customers who may not have heard of our brand before."
The outcome
I take great pride in this brand🥰 as it has been a tremendous learning experience for me across various aspects. From identifying target audiences and refining branding strategies to delving into 👩🏼💻marketing, 🎨design, and
💬customer service, I've navigated these realms independently, resulting in an increased follower count and higher engagement rates year after year. Particularly, I've gained valuable insights into content creation techniques and effective social campaigns, enabling better communication with customers.